mzharabtsova@gmail.com
Social media portfolio
Stories
A key details that I focus on in stories format is storytelling and engagement. It is a lot more versatile as a tool, compared to static posts, due to its temporary nature, which allows experiments.
Reels
Not only my personal favourite, but a dominating format in terms of user reach and engagement. In my personal work, I have experimented with different types of reels, including short comic videos, spoken over 1 minute-long videos, short vlogs, “day of my life”, “get ready with me”, and other trends.
Static posts
and carousels
In my experience, static posts and carousels are a lot about cohesive aesthetics that sits naturally within the profile. Also, it is useful for storytelling purposes that allows better audience engagement through comments and shares.
My personal projects
My personal projects that have allowed me to developed transferable to the internship in social media include my personal social media accounts.
I’ve used both TikTok and Instagram, gaining 10,000 followers in total on both accounts, with views peaking at 3.6M per video.
My content is mostly russian-speaking and is oriented on lifestyle and fashion with strong personal brand positioning
I’m in the process of developing my other personal account in english, achieving 9,000+ views in the past month, to connect to the global audience and understand its nuances better.
All accounts are accessible here:
https://www.tiktok.com/@soldemajor
tiktok.com/@autremar
TikTok statistics (29/01/25-28/01/26)
Instagram statistics (01/11/25-28/01/26)